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Grata Field Definitions
Grata Field Definitions

A list of definitions for all data points Grata can sync to CRMs

Raihan Ashraf avatar
Written by Raihan Ashraf
Updated over a month ago

Grata supports syncing certain Grata data points your CRM. Below you can see a list of all the fields we support syncing to Hubspot, Salesforce, Dealcloud and Affinity.

Field in Grata

Definition

Company Name*

Name of the company

Company Domain*

Cleaned website URL

LinkedIn

LinkedIn URL

Grata ID

Unique Grata company profile ID

HQ Street

Street of the headquartered location

HQ City

City of the headquartered location

HQ State

US State of the headquartered location

HQ Country

Country of the headquartered location

HQ Postal Code

US Postal code of the headquartered location

Description

Business description of the company in Grata

Revenue Estimates

Grata annual revenue estimate

Grata Employee Estimates

Grata employee estimate factoring in LinkedIn, PPP loan data, industry scaling factors etc.

Employees on Professional Networks

Employee count listed on LinkedIn

1 mo. growth (%)

Percentage of growth in employee size in 1 month

3 mo. growth (%)

Percentage of growth in employee size in 3 months

6 mo. growth (%)

Percentage of growth in employee size in 6 months

1 yr growth (%)

Percentage of growth in employee size in 1 year

Ownership

Type of ownership the company is held under (Bootstrapped, Investor Backed, Private Subsidiary, Public Subsidiary, Private Equity Add on, Public, Private Equity)

Lead Investor

Investor that took the largest role in the funding round

Investors

Investors listed on the company profile

Industries (NAICS 2)

Refers to the second level of classification in the North American Industry Classification System

Industries (NAICS 4)

Refers to the fourth level of classification in the North American Industry Classification System

Grata Software Industries

Grata segmented software vertical of horizontal

Industries (NAICS 6)

Refers to the sixth level of classification in the North American Industry Classification System

Ultimate Parent

The topmost company on the company ownership structure

Funding Type

Type of Funding (No funding, Early State, Late Stage, Public, Other)

Latest Funding Round

Most recent funding round (Series A, Series B, Series C etc.)

Latest Funding Date

Date of most recent funding

Latest Funding Amount

Most recent funding amount

Latest Funding Currency

Currency of the most recent funding

Total Funding

Sum of all funding amounts received by a company

Total Funding Currency

Currency for the Total Funding field

Total Funding Rounds

Number of funding rounds

Business Model

How the company creates value (Software, Software Enabled, Services, Retailer, Manufacturer, Distributor, Producer, Marketplace)

Phone Number

General company phone number

Year Founded

Year the company was founded

Notes

Grata Notes on a company profile

List(s)

This will sync as the Grata list name. It will only sync if triggered from a Grata list

Source

This will appear as 'Grata'

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